Butt Why?

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No. I wanna betta bus bench.

Nothing like having a daughter who is just starting to read to fire up your feminist leanings. Do we really have to look at this crap? Does she? This particular ad is ubiquitous in the East LA neighborhood I live in. I passed it three times on my way to Trader Joe’s this morning.

“No,” I muttered each time, growing more caustic-sounding with each sighting. “No, I don’t. No, my butt is fine. No, her butt is fine. All of our butts are fine, you idiots!”

This last bit I yelled. A lady waiting for the bus shot me an alarmed look.

“Sorry,” I muttered apologetically. Then I rolled up my window.

Another turn, another bench. I pondered the model’s ass, which she is dutifully raising for us to inspect. Annoyed, I moved on to her face. So vapid, so anodyne. What is she really thinking? Impossible to say beneath the exuberant airbrushing. Maybe she’s calculating how much she’ll make on this shoot. Maybe she’s thinking about sushi for lunch. Maybe she’s trying not to pass gas. Butts do that too, you know.

What’s for sure is that she’s not thinking about my kid, and neither  is the company whose jeans she touts. But I am. I’ll have to explain this ad, and every one like it, to her. No billboard, placard, or sign escapes her notice now that she can read. We’ve discussed “Little Caesar’s” at great length (perhaps she was too young for the Ides of March?) We’ve learned about STDs (as I said, this is East LA). We’ve dissected watch ads, liquor ads, car ads, ads for things even I find disturbing.

And now we’ll have to start dissecting this. The pouty-lipped, unnaturally posed, slightly hostile-looking girl on billboard concept. And allllll that it entails. Oh, MJ. How can I explain?

I want a better bus bench. I want a better world. Or I want my kid to forget how to read.

4 thoughts on “Butt Why?

  1. Peter B

    A woman’s form used for marketing – nothing new. The crassness of this ad is a sign of the times – and perhaps we are out of sync, then again, I thought we were gonna get away from this sort of thing… (40 years ago).

    Reply

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